Eric Zhu

Product Design Lead

A product design leader with 10+ years shaping fintech, health tech, and AI products. I build design systems, scale teams, and stay hands-on in craft — pairing strategy with execution to deliver measurable impact across tens of thousands of users.

My journey

Product Design Lead & Senior UX Designer

Macquarie Bank ↗

Co-founder & Product Designer

Product Design Lead

Helfie.AI ↗

Design Lead & Senior UX Designer

Medibank ↗

Senior UX Designer

ANZ ↗

Product Designer

Full resume

Case studies

Detailed pack to be shared separately as required, online version currently under development.

Macquarie Bank

Transforming Digital Origination

Banking

Product Strategy

UX/UI

Service Design

Spottr

From Personal Problem to AI Product

Utilities

Start-up

AI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Medibank

Re-inventing My Medibank App

Insurance

Design System

Product Strategy

9:41

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

AusPost

Parcel Lockers, Made Simple

Logistics

Service Design

UX/UI

Helfie.AI

Democratising Access to Healthcare

Health

Product Vision

UX/UI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Principles I use to build products

Look Beyond the Screen

Nail the Basics First

Design with Trust

Make It Relatable

Focus with Data

Progress over Perfection

Eric Zhu

Product Design Lead

A product design leader with 10+ years shaping fintech, health tech, and AI products. I build design systems, scale teams, and stay hands-on in craft — pairing strategy with execution to deliver measurable impact across tens of thousands of users.

My journey

Product Design Lead & Senior UX Designer

Macquarie Bank ↗

Co-founder & Product Designer

Product Design Lead

Helfie.AI ↗

Design Lead & Senior UX Designer

Medibank ↗

Senior UX Designer

ANZ ↗

Product Designer

Full resume

Case studies

Detailed pack to be shared separately as required, online version currently under development.

Macquarie Bank

Transforming Digital Origination

Banking

Product Strategy

UX/UI

Service Design

Spottr

From Personal Problem to AI Product

Utilities

Start-up

AI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Medibank

Re-inventing My Medibank App

Insurance

Design System

Product Strategy

9:41

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

AusPost

Parcel Lockers, Made Simple

Logistics

Service Design

UX/UI

Helfie.AI

Democratising Access to Healthcare

Health

Product Vision

UX/UI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Principles I use to build products

Look Beyond the Screen

Nail the Basics First

Design with Trust

Make It Relatable

Focus with Data

Progress over Perfection

Eric Zhu

Product Design Lead

A product design leader with 10+ years shaping fintech, health tech, and AI products. I build design systems, scale teams, and stay hands-on in craft — pairing strategy with execution to deliver measurable impact across tens of thousands of users.

My journey

Product Design Lead & Senior UX Designer

Co-founder & Product Designer

Product Design Lead

Design Lead & Senior UX Designer

Senior UX Designer

Product Designer

Full resume

Case studies

Detailed pack to be shared separately as required, online version currently under development.

Macquarie Bank

Transforming Digital Origination

Banking

Product Strategy

UX/UI

Service Design

Spottr

From Personal Problem to AI Product

Utilities

Start-up

AI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Medibank

Re-inventing My Medibank App

Insurance

Design System

Product Strategy

9:41

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

AusPost

Parcel Lockers, Made Simple

Logistics

Service Design

UX/UI

Helfie.AI

Democratising Access to Healthcare

Health

Product Vision

UX/UI

Morning | Tue 25th Mar 2025

Japanese pancakes

AI summary

3 ingredients highlighted

This product is mostly made from grains, plant-based oils, and sweeteners.

Ingredient list

Butter (バター)

Dairy product made from milk.

Flour (小麦粉)

Contains gluten, it is often a by product wheat production.

Glucose (ぶどう糖)

Yeast (イースト)

Salt (食塩)

Modified Starch (加工デンプン)

9:41

Principles I use to build products

Look Beyond the Screen

Nail the Basics First

Design with Trust

Make It Relatable

Focus with Data

Progress over Perfection